partnerships

DUCFS offers partners an unmatched, omnichannel route into the 18–24 student demographic, providing direct access to engaged Gen-Z consumers and elite student talent.

We work with partners in two key ways:


Product Partners can incorporate their products directly into our events, giving brands authentic access to our audience while enhancing the attendee experience. Product integration can help create more engaging events, increase perceived value, and drive higher ticket prices which generates greater support for our charitable mission.


Financial Partners provide sponsorship or match-funding that directly supports DUCFS and our charitable work. In return, partners gain meaningful brand exposure, access to a highly sought-after student demographic, and opportunities to build relationships with the next generation of consumers and talent.

2026 Partners

100% of brands would partner with us based on a 2026 survey.

246k+ post views in show week alone.

40+ corporate partners in 2026.

100% of brands would partner with us based on a 2026 survey. 246k+ post views in show week alone. 40+ corporate partners in 2026.

4k+ attendees across 4 show nights.

21k+ gen-z student population reached.

120 nationalities represented.

4k+ attendees across 4 show nights. 21k+ gen-z student population reached. 120 nationalities represented.

3.5M+ views on instagram content in 90 days.

26K+ followers across platforms

17K + accounts reached on a single post

3.5M+ views on instagram content in 90 days. 26K+ followers across platforms 17K + accounts reached on a single post

WHY PARTNER WITH DUCFS?

By leveraging the monopoly of student attention that DUCFS holds, we are able to provide an impactful and reputable opportunity to showcase your product or firm to a Gen Z demographic.

We offer you the opportunity to reach a large Gen Z audience through a varied and extensive marketing campaign, dynamic event schedule and a four-night show, enabling direct engagement with a highly diverse and talented student audience.

  • 92% of attendees agree that they would engage with a DUCFS partner. Through our engagement with a highly active student audience, we can deliver survey data and insights on recruitment trends, brand engagement, and brand perception.

  • We partner with companies to integrate them across a diverse calendar of events. These include on-site presence at the fashion Show alongside curated activation at pre-show events.

  • We work with you to create tailored promotional strategies that showcase your brand to our diverse student community, including our 26K+ following.

  • By supporting our charitable initiatives, partners contribute to lasting social and environmental Impact across the North East, helping strengthen their CSR commitments.

  • "DUCES is a student event like no other. It is undoubtedly the best in the country. I was impressed with the execution of the Smirmoff partnership."

    — Smirnoff, 2025

  • "The Durham Fashion Show was genuinely incredible-far beyond what you'd expect from a university event. It felt very grand and professionally executed, easily one of the best student events I've seen."

    — UnHung, 2026

  • "The DUCFS team were very professional and enabled collaborative activations with great visibility. Highly relevant to the Gen-Z consumer market."

    — Urban Decay, 2021

  • "IT WAS OUR PLEASURE TO SUPPORT SUCH AN AMAZING EVENT."

    — HSBC, 2026

  • "we worked with DUCFS in 2019/ 2020 to promote out client Deliveroo and the level of execution from their team was brilliant from start to finish."

    — Raptor Marketing, 2021

  • “Partnering with DUCFS was an absolute delight! Their remarkable commitment to the cause and their sponsors enabled an exceptional collaboration which resulted in very strong Lipton ice tea presence at their show”.

    — PepsiCo, 2022, 2023, 2024, 2025, 2026

BECOME A PARTNER:

We enable bespoke partnership strategies that are grounded in the objectives and considerations of our partners. 

If you are interested in becoming a partner for the 2027 campaign please email:

Halle Lawson, Head of Partnerships at partnerships@ducfs.co.uk 

See our Product Partner proposal here:

See our Financial Partner proposal here: